March 31st, 2011 9:56am - Posted By: Kara
Happy 3rd Birthday – To Us!
This Friday is The Good Sole’s 3rd Birthday. That’s right – on April Fool’s Day 2008 we became part of the Taos business community. And three years later, we still work hard to be the place where Taos shops for shoes. In addition to carrying great outdoor brands such as KEEN and Merrell, we added premier comfort lines for people who are on their feet all day such as Dansko, Naot, and Clarks. Many of our best customers are local chefs, school teachers and nurses from Holy Cross Hospital. We are also proud to be the place in Taos to come for Frye boots.
Last year we added the Taos Running Company and we are now the only place in town for custom fit athletic shoes from Asics, New Balance, Saucony, Brooks, Mizuno, Salomon, Technica, and Montrail. And we are excited to have Nike shoes and apparel due to arrive soon!
It’s been fun and challenging trying to figure out what shoes will work for everyone’s lifestyle –work, fun, and play. The one that’s been the biggest surprise hit is really not even a shoe. It’s the phenomenon that launched the barefoot running and walking craze - Vibram 5 Fingers. Yep, we were the shop that introduced these fun (or funny - depending how you look at it) shoes to Taos and all of New Mexico. Their huge success has created whole new category of footwear called “minimalist” shoes. Everyone from New Balance to Merrell is making them now and The Good Sole is the place to find them all. Soon we will be receiving minimalist styles from Montrail, Jambu and others.
However, the minimal shoe isn’t for everyone and we are still an orthotic facility offering custom and premade orthotics and modifications to provide a custom and comfortable fit for your feet and your shoes. Don Feinberg, our manager, was born into the shoe world and can assist you in finding a special shoe for your specific needs. Annie Stewart is also an old shoe dog and has taken on the role of lab technician to help with various orthotic and shoe modifications. We are also lucky to have Ariana Reyes who helps with sales and gives some great input on what shoes look good and what shoes really do look like old lady shoes! And I continue to work with patients on a daily basis providing custom solutions to whatever ails your feet.
Thank you Taos for welcoming us! It has been a challenging three years for us as it has for most small businesses in the area. But thanks to your support and loyalty, we made it through and plan to be the place where Taos shops for shoes for many years to come!
- Kara Williams